Gyro, a full-service global creative ad agency hired Pochis Bank Art Studio to create an interactive live mural at an event for Roche Healthcare Consulting at Raised, the rooftop bar located in the Renaissance Hotel . The client wanted a canvas that was Chicago-themed and included Roche’s logo and branding, as well as a unique and interactive night of painting. In order to make this possible for the three-hour time frame of the event, studio artists created a plan to paint the company’s logo, their tagline that “together, anything is possible,” and a watercolor-esque Chicago skyline across the bottom of the canvas ahead of time in order to leave space for the on-location additions.

Over the course of this three-hour event, experts in the industry were invited to answer the question, “what makes us stand out?” on a dry erase board beside the artists. Using these answers, the artists illustrated different icons across the canvas to demonstrate their collective impact and unique strengths. Attendees watched with excitement as their answers came to life across the canvas, painting a picture of Roche Healthcare Consulting as a valuable industry leader.