Mixed Media Mural Created LIVE at IFT16 Trade Show

Mixed Media Mural Created LIVE at IFT16 Trade Show

Nancy and Pochis Bank Artists were invited to create a custom mural LIVE at the 2016 Institute of Food Technologists Trade-show at McCormick Place in Chicago. Over the course of three days Nancy and the team brought the OLAM sponsored design to life while conference attendees eagerly watched our progress.

When crafting the color scheme the artists split the design into three parts: the produce, the people, and the background. Since IFT16 was a celebration of foods and food technology, we wanted the produce to be the focus of the mural. We chose vibrant and heavily saturated colors to really let produce standout. Taking cues from our background in portraiture, the artists chalked the people in high contrast monochromatic tones. This gave the workers dimension and uniformity. The team then chalked the background of the design in a paler color palette to act as a soothing transition throughout the piece.

Nancy and PB Artists Brittney Williams, Tracee Badway, and Sandra Bacon arrived early Sunday morning with acrylic paint and chalk in hand. The team started with a layer of acrylic paint followed by a layer of acrylic ground for pastels. This allowed chalk to adhere to our canvas and make the colors really pop. Over the next three days, the team mixed dozens of different colors of chalk and paint to complete this vibrant trade show mural.

Thank you to Olam for sponsoring the artwork, to Flirt Communications for hiring us, and to the IFT for including our Live Art Indoor Mural in this annual celebration!

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