Kraft Foods

Nancy Pochis Bank Art Studio was hired by Whitney Architects to create a chalkboard installation in the headquarters of Kraft Foods, Inc. Our handiwork adorns the letter “A” of the word “EARN”. Each of the letters is made out of a different material. The installation and larger office space was designed by Whitney Architects with the goal of “celebrating brand identity and food culture.” In order to create a permanent piece, the Studio used china marker. This achieved the look of chalk, but without its temporary nature. Thanks to studio artist Shayne Taylor for her help on this project and check back for additional photos soon.